This week´s assignment:
Reflect upon your industry and to what extent it is a “service industry”. Is your industry more dominated by a production logic or does it embrace the service logic thinking? How does it articulate itself or look like? For your help and inspiration you could relate to the concepts introduced in the videos related to the first module. You could name the blog post “Service logic in my industry”, or any other title you deem appropriate.
Service Logic in my industry
The company I work in is a traditional production company and
manufacturer of heavy commercial vehicles and historically the industry has
been seen as classic “goods industry”.
The industry as such are changing though. Customers that
historically only bought a vehicle, is now demanding more and more services
packages and service solutions connected to their actual vehicle purchase. This
has driven the industry towards, just as Anders Gustafsson describes in his
video, companies to move from only delivering Product value - to adding Service value - and further against
more “Solutions” (seamless system). In our company we actually say that we aren´t only
delivering a vehicle – we offer a transport solution.
If we put this into the context of the new Service Logic that
Per Kristenssen presented in his video that everything in a market is about
services – this goes very much hand in hand with that. For example, the customer are buying a vehicle to transport
goods from point A to point B. When he has delivered the goods to point B, the
service has occurred. The service is goods delivery, and to do that he/she need a
vehicle. The tool for delivering the service is the vehicle.
